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In this study, focusing on organizations in a rapid-response component model(FRO), the relative importance of each one, from the point of view of customersand their impact on the purchase of Shahrvand chain stores determined todirectors and managers of the shops, according to customer needs and theirpriorities in order to satisfy the customers and take steps to strengthen theircompetitiveness. For this purpose, all shahrvand chain stores in Tehrancurrently have 10 stores in different parts of Tehran that have been studiedare that of the 10 branches; Five branches were selected. The sampling methodis used in this study population with a confidence level of 95% and 8% error;150 are more specifically typically 30 were studied in each branch. In thisstudy, a standard questionnaire of 26 questions which is used FRO validityusing Cronbach's alpha values of "0/95" is obtained. The results showed thateach of the six factors on customer loyalty model FRO effective Shahrvand chainstores. The effect of each of the six Foundation FRO customer loyalty modelshahrvand is different chain stores.

Investigation User Reviews FRO to Determine the Level of Customer Loyalty Model Shahrvand Chain Stores