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This study aims to determine the magnitude of the cost of production, efficiency and strategies for developing cocoa butter in Kapalo Koto sub-district Payakumbuh Selatan of Payakumbuh city. This research starting from april to August 2019. This research on the business of the cocoa agro-industry in the Kapalo Koto Sub-district of Payakumbuh Selatan of Payakumbuh city (case study in Mini Chokato Factory). To analyze the data analysis is used in mathematics with qualitative analysis. Analysis of marketing strategies using EFE matrix analysis, IFE matrix, and SWOT matrix. The results showed the use of production

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ANALISIS USAHA DAN STRATEGI PENGEMBANGAN LEMAK KAKAO DI KELURAHAN KAPALO KOTO KECAMATAN PAYAKUMBUH SELATAN KOTA PAYAKUMBUH (STUDI KASUS PADA PABRIK MINI CHOKATO)