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The purpose of this study was to examine the relationship between digital literacy awareness and perceived gossip tendency. Samples were selected from 60 college students in management program at a selected public university in Bangkok by using a self-administrated questionnaire for gathering data. Digital Literacy Awareness and Tendency to Gossip Questionnaire were employed for data collection, which validity and reliability tests were conducted to ensure the quality of scale measurement. To explore the association between digital literacy awareness and perceived gossip tendency, Pearson correlation was analyzed. Results indicated no significant relationship between digital literacy awareness and perceived gossip tendency (r = .231, p > .05). Nonetheless, findings of this study found significant correlations between digital literacy awareness and achievement dimension (r = .284, p < .05) and social information dimension (r = .258, p <.05) at a low level. This study was noteworthy to be the first study in this area that sought to explore the relationship between digital literacy awareness and tendency to gossip. Findings of this present study were beneficial for further studies to utilize as a fundamental knowledge to enhance understanding in this topic. Limitations and recommendations for further studies were also discussed.

Relationship between Digital Literacy Awareness and Perceived Gossip Tendency among College Students