English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This study aimed to analyze the influence of brand awareness and product quality on purchasing decisions through consumer perception. The research was conducted at PT Tugu Pratama Indonesia by the number of samples are 119 people in the area of the organization. Sampling using a saturated sample. Analysis of data using path analysis. The results showed that influence brand awareness and product quality on purchasing decisions by consumers' perceptions of positive and significant influence.

Brand Awareness and Quality Product on Purchase Decision Mediating Consumer Perception: Case Study in PT. Tugu Pratama Indonesia