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The global society and new technologies have changed the production, dissemination and regulation of hate speech, especially those expressed online. Advertising policies for transnational social media companies include guidelines for removing hate speech content or similar expressions. However, international human rights law has concerns about how these social media company policies are managed and operationalized in relation to the right to freedom of expression. In this sense, this study objective to analyze the panorama of the different normative regulations on hate speech, from the perspective of legal pluralism. In addition, the research will investigate whether regulated self-regulation can be considered a strategic tool to help protect freedom of expression and the complexity of global society dynamics about hate speech online. The methodology used is based on the hypothetical-deductive method, with bibliographic and documentary revision. The survey results show that regulated self-regulation can be considered a strategic tool to reconcile the specific dynamics of social networking platforms and the regulations of the official legal system.

Discurso de ódio nas normativas transnacionais de empresas de mídias sociais: Uma abordagem acerca das possibilidades da autorregulação regulada