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The purpose of this study to determine the development of business by forecasting sales at drinking water refill depots Tirta Asri Tajur Halang Bogor. The method used in this research is the approach of six methods of forecasting. This study shows forecasting results for Exponential Smoothing with MAD = 186,9520 and MSE = 44017,0091, weighted moving average with MAD = 192 and MSE = 52418,2866, moving average with MAD = 182,8886 and MSE = 50966,1063, linear regression with MAD = 134,2571 and MSE = 22649,1809, naive method with MAD = 246,4 and MSE = 73564,8, exponential smoothing wiyh trend with MAD = 177,2625 and MSE = 46714,1544. Thus the most appropriate linear regression method is used to forecasting sales, because the error results are smaller than th other five methods.

jurnal ekonomi bisnis indonesia

PERAMALAN PENJUALAN AIR MINUM ISI ULANG 19 LITER PADA USAHA DEPOT TIRTA ASRI UNTUK MENINGKATKAN VOLUME PENJUALAN TAHUN 2016 DI DAERAH TAJUR HALANG BOGOR DENGAN METODE FORECASTING