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The purpose of this study is to find out how much influence Promotion, Location, Price and Quality Service to the Purchase Decision on Baked Bakar 88 Tangerang. This type of research is survey research with quantitative approach, where research is done by taking some samples from the population and using questionnaires as data gathering tools. The population of this study is 2500 consumers. In this study using a sample of 100 respondents. The research method used primary data. Sampling technique using Accidental Sampling and processed by using SPSS 22.00. From the results of the study showed that all independent variables (Promotion, Location, Price, and Service Quality) simultaneously or together effect on the Purchase Decision on Baking Bakar 88 Tangerang. Judging from the value of correlation coefficient (R) of 0.789 there is a strong relationship between Promotion variables, Location, Price and Quality of Service to Purchase Decision. Then from the calculation of Coefficient of Determination (R2), it can be concluded that the independent variables in this study has an Adjusted R Square value of 0.606 or 60.6%, it shows that the percentage of contribution variable Promotion, Location, Price, and Service Quality Giving influence of 60.6%, to Purchasing Decision on Baking Baked 88 Tangerang while the rest equal to 39.4% influenced other factor not included in this research.

ANALISIS PENGARUH PROMOSI, LOKASI, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA ROTI BAKAR 88 TANGERANG