English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This research is motivated by increasingly competitive competition from automotive companies in Indonesia. One way to win competition is to implement Customer Relationship Management (CRM). The application of Customer Relationship Management (CRM) is expected to increase consumer loyalty which in turn will create loyal customers. Based on these problems, this study aims to determine the effect of Customer Relationship Management (CRM) on Consumer Loyalty. The type of research used is quantitative survey with quantitative research methods. The population in this study were Astra Motor MT Haryono consumers in Balikpapan. The sample in this study amounted to 160 people with sampling techniques using incidental sample techniques. The results showed that Customer Relationship Management (CRM) had a significant effect on Customer Loyalty with a coefficient of determination (R2) of 14.91%.

PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS KONSUMEN ASTRA MOTOR MT HARYONO DI BALIKPAPAN