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The pursuit of quality has become vital for organizations worldwide. For most of the twentieth century, organizations underwent few changes, which usually occurred due to important or urgent needs. In the 21st century, as ICTs evolve, organizations are constantly changing to cope with increasing competitiveness, comply with new laws, introduce new technologies and, especially, meet new demands and needs that often arise. in the market. During the implementation of quality management, it is important that all sectors and employees of the organization participate in this process, generating a cohesive organizational policy among all involved. In this context, the present research carried out an analysis of the importance of the organizational climate as a strategic differential in the quality management of the services rendered in the company Valor Seguros. The aim of this study is related to the main characteristics of quality management, with emphasis on the organizational climate and its respective administrative and commercial advantages for service providers that adopt this important management tool, highlighting the following question: what are the main advantages? administrative and / or commercial arrangements for the organization using quality management? The methodology used to answer this question was initially an exploratory research on the proposed theme, since the target company of this study had little knowledge of the subject and field research to collect data on the level of customer satisfaction about the issues. services offered by the company for further qualitative analysis. Key-words: Strategy, Management, Quality, Organization Climate.

Clima Organizacional: Um Diferencial Estratégico na Gestão da Qualidade e Serviços na Empresa Valor Seguros