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The Purpose of the study is to examine and analysis the consumers’ preference and satisfaction towards online shopping in Udumalpet taluk with special reference to Flipkart. For this study data was collected through primary data through questionnaire from 150 respondents. The study suggested that Flipkart.com has to improve better services by providing proper customer services, reduces delivery time and charges and improve privacy and security in transaction. Also suggested that company the marketer has to focus on advertisement and promotional measure towards friends and relatives to increase sales

A STUDY ON CONSUMERS' PREFERENCE AND SATISFACTION TOWARDS ONLINE SHOPPING IN UDUMALPET TALUK WITH SPECIAL REFERENCE TO FLIPKART