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th Submitted : 24 November, 2019 th Accepted : 29 December, 2019 th Publication : 15 February, 2020 employees of IT Sector towards mobile wallets. DATA SOURCES AND METHODOLOGY The present study aims to understand “Consumer Adoption of Mobile Wallet with special reference to IT Sector”. Hence the study is both analytical and descriptive in nature. There are 70,000 employees working in IT Sector in Coimbatore. The present study is based on Primary Data. The data was collected only from 70 IT Employees from Tidel Park, Keeranatham and saravanampatti IT park using Stratified Random Sampling. The data was collected from the IT Industry Employees through Interview Schedule. For analysis purpose Percentage, Likert Scale, and Garrett Ranking Technique were used. FINDINGS AND ANALYSIS The classification of the respondents according to their socioeconomic condition is given in the following table. Table 1 SocioDemographic Profile of the Respondents Source: Field Survey For the purpose of this study, age of the respondents has been classified into four i.e., below 20 years, 20-30 years, 30-40 years above 40 years.97 percent of the respondents belong to the category of 20-30 years followed by 3 percent from the age group of 30-40 years. None of the respondents are belongs to below 20 and above 40 years of age. This shows that the fresh graduates are more prominent in IT sector. The marital status of the respondents has been classified into four categories i.e Married, Unmarried and Divorced. Most of the respondents were Unmarried (86 percent) followed by Married (13 percent) and Divorced (1 percent). Since most of the respondents belong to 20-30 age group and fresh graduates most of them were unmarried. IT is a sector where employees are recruited on the basis of their technical knowledge. So majority of the respondents were UG professionals (51%) and 30 percent of the respondents are completed PG professionals and rest of them were completed nonprofessional courses like Bcom, Bsc and BA. From the area of study, it is observed that most of the respondents were smart phone users (99 percent). Only a very few respondents do not use smart phone (1%). FACTORS INFLUENCING TO USE M-WALLET PAYM ENTS SERVICES WEIGHTED AVERAGE SCORE Weighted Average method was applied to analyze the factors influencing the M-Wallet users to use the M-Wallet payment gateway in Coimbatore city with special reference to IT employees. The sample respondents were asked to give their opinion about the factors influencing them to use M-Wallet on five point rating scale. The analysis of the Weighted Average is shown in the table. 30 www.worldwidejournals.com PARIPEX INDIAN JOURNAL F RESEARCH | O February 2020 Volume-9 | Issue-2 | | PRINT ISSN No. 2250 1991 | DOI : 10.36106/paripex S No Variables Particulars No of respondents Percentage 1 Age Below 20 years 0 0

A STUDY ON CONSUMER ADOPTION OF MOBILE WALLET WITH SPECIAL REFERENCE TO EMPLOYEES OF IT SECTOR IN COIMBATORE