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Mass media has a big role in constructing discourse, including creating the labeling and embedding a person's character/personality. In fact, the mass media does not yet have gender sensitivity in reporting issues concerning women. Even, the labels of women as the cause of the problem (agent of problem) reconstructed mass media through messages that appear in the form of news texts. Merapi, in this study is one of the media that still do not have gender sensitivity and gender equality. The text represents women as a secondary person after men. This paper has a concern on how the Merapi Koran represents the female figure as an agent of problem (women as the cause of the problem), from their reporting issue in the edition 9-10 November 2017. The analysis was conducted using critical discourse analysis (CDA) method, Sara Mills model with two research instruments, the position of the subject-object and the position of the author-reader. As a result, Merapi represents women as weak, powerless, causes of problems and worthy of take the blame of the problem. Merapi also makes the position of women increasingly marginalized by embedding label as agent of problem. Keywords: women, mass media, Merapi, marginalization, CDA ABSTRAK Media massa memiliki peran yang besar dalam mengonstruksi wacana, termasu k menciptakan labelisasi dan penyematan karakter/sosok seseorang. Pada kenyataannya, media massa belum memiliki sensitivitas gender dalam memberitakan isu-isu yang menyangkut perempuan. Label berupa perempuan sebagai penyebab masalah (agent of problem) direkonstruksikan media massa melalui pesan yang muncul dalam bentuk teks-teks berita. Merapi, dalam penelitian ini merupakan salah satu media yang masih belum memiliki sensitivitas gender dan keadilan gender. Berita di Merapi merepresentasikan perempuan sebagai secondary person (makhluk nomor dua) setelah laki-laki. Tulisan ini memiliki concern pada bagaimana Koran Merapi merepresentasikan sosok perempuan sebagai agent of problem (penyebab masalah), dalam pemberitaannya edisi 9-10 November 2017. Analisis dilakukan menggunakan metode critical discourse analysis (CDA), model Sara Mills dengan dua instrumen penelitian, yakni posisi subjek-objek dan posisi penulis-pembaca. Hasilnya, Merapi merepresentasikan perempuan sebagai makhluk lemah, tidak berdaya, penyebab masalah, dan patut disalahkan atas terjadinya masalah. Merapi juga menjadikan posisi perempuan semakin termarginalisasi dengan penyematan label agent of problem. Kata kunci: perempuan, media massa, Merapi, marginalisasi, CDA

Perempuan Dalam Pandangan Media: Labelisasi Perempuan Sebagai “Agent Of Problem” Pada Koran Merapi