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The tourism industry also affects a tourist-destination country in term of cross-cultural understanding. To support the tourism activity in a tourist destination, it is necessary to have a good destination marketing strategy. Destination Marketing is a communication process with potential visitor to influence their tour destination. Destination Marketing possessed major role in the process of implementation. It does so, by its effort to communication the value, vision and mission and it competes to promote tourism destination. The potential Indonesian tourism industry will continue to suffer if the image of Indonesia, as a safe and comfortable country, is not correctly conveyed with the right strategy. It is time for the government to develop, communicate and promote tourism destination in other parts of Indonesia, especially in eastern parts of Indonesia. The research questions of this case study of integrated marketing communications from the perspective of public relations regarding potential tourist destination in one of eastern parts of Indonesia: Lake Tiga Warna Kelimutu, the Residence of Ende, the Province of Nusa Tenggara Timur are: Is there any effect of word of mouth communication on the attractiveness of tourist destination?, Is there any effect of marketing public relation on the attractiveness of tourist destination?, Is there any effect of destination marketing management on the attractiveness of tourist destination? , Is there any effect of Integrated Marketing Communication (IMC) on the attractiveness of tourist destination?, Is there any effect of marketing public relations (MPR) on the attractiveness of tourist destination?, Is there any effect of Integrated Marketing Communication (IMC) on destination marketing management?, Is there any effect of tourism infrastructure on the attractiveness of tourist destination?, Is there any effect of supporting tourism industry on the attractiveness of tourist destination?, Is there any effect of the attractiveness of tourist destination on customer satisfaction?, and Is there any effect of customer satisfaction on behavior intention?

communication/communication (universitas budi luhur)

INTEGRATED MARKETING COMMUNICATIONS IN MARKETING PUBLIC RELATIONS PERSPECTIVE (Survey on TourismDestinationDevelopmentinThree Colorsof LakeKelimutu, Ende, East Nusa Tenggara Province)