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14 . By obtaining patents relating to original drugs, within 2-3 years after their introduction to the market, the leaders of the generic industry contribute to the intellectual sphere. The first generic drug on the market in the United States becomes the subject of 50–80% of all prescriptions within 10 weeks after its introduction. The share of the market, which is occupied by the pioneer generator, in monetary terms is approximately 57.6%. At the same time, the retail price of the drug is lower than the original by about 40.8%. 14 IP Protection Incentivizes Innovation and Creates Jobs: A Message Worth Repeating. D. Kristina Lybecker, June 8, 2015. URL: www.ipwatchdog.com/.../ip-protection -incentive.

INNOVATION POLICY AND PATENT STRATEGIES OF PHARMACEUTICAL COMPANIES ECONOMIC AND SOCIAL ASPECTS