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ness is both its strengths and weaknesses. The second approach presents theories that consider the firm as a network of long-term contracts. It is being developed within the framework of a new institutional economic theory based on the study of transaction costs. Fundamental transformation of O.E. Williamson 5 is its core. It concerns the specific situation in trade (ex ante), which after a specific investment (ex post) becomes a bilateral monopoly. As a result, the interdependence of firms increases, which can lead to third-party benefits. As a result, the investment process is halted, it has a negative impact on firms. The way out is become a long-term contract that 2 Furubotn EG, Richter R. Institutes and economic theory. Achievements of a new institutional economic theory. St. Petersburg. Ed. the house of St. Petersburg. state. Universities. 2005. 702 p.; Claude H. The New Economy: Forms of Discovery, Causes and Consequences. K. Tucson. 2006. 306 p. 3 Горняк О.В. Теорії фірми. Навч. посібник. Одеса. Астропринт, 2010. 4 Махлуп Ф. Теории фирмы: маржималистские, бихевиористские и управленческие. В кн. Вехи экономической мысли. Т. 2. Теория фирмы. Под ред. В.М. Гальперина. СПб.: Экономическая школа. 1999. 524 с. 5 Вільямсон О.Е. Економічні інституції капіталізму. Фірми, маркетинг, укладання контрактів. К.: АртЕк, 2001. 472 с.

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FEATURES OF INTERCONNECTION AND INTERREACTION OF PARADIGM SHIFTS IN THE MODERN ECONOMY AND THE FORMATION OF NEW THEORETICAL APPROACHES TO THE FIRM ANALYSIS