English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

In recent years, with the rapid development of the Internet and big data, a single online physical retail and a single offline electronic retail can no longer adapt to the "5 G big data "background. The new retail model of online and offline combination has become a major trend in the industry. With the improvement of national income level," price competition "is no longer the survival law of retail trade. People pay more and more attention to the quality of life, so how wil the new retail development in the future, and what wil its survival law become? Through the analysis of most scholars, brand assets play an important role in online channels. This paper wil explore the influence mechanism of personalized service on brand equity under the new retail format from the perspective of user cognition and put forward the countermeasures for the future appreciation of brand equity. It enriches the theoretical system of related researches and helps realize a new breakthrough for new retail enterprises.

Research on Influencing Factors of Personalized Service on Brand Equity in New Retail Formats