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Purpose: The aim of this paper is the use of the "drop of honey effect" to explain the spread of Covid-19 Approach/Methodology/Design: After Covid-19 appearance in Wuhan, in the Chinese province of Hubei, by December, 2019, it spread all over the world The World Health Organization declared it as pandemic in March 11, 2020 The infection is highly contagious and made thousands of deaths around the world Timely decisions are key for the control of the dissemination The "drop of honey effect" results as an important framework to explain the Covid-19 spread Findings: An opportune decision in a very initial moment could have made all the difference in the virus spread Practical Implications: The study will contribute positively to the understanding of the importance of well-timed decisions for governments, world organizations, academia, companies and people, each one on a different dimension's level Consequences in the public health, and in the social, economic and financial dimensions were tremendous worldwide Originality/Value: This study presents the "drop of honey effect" as an original and very suitable framework to explain the way how the virus spread all over the world after the virus in Wuhan began to infect people © 2020 International Strategic Management Association All rights reserved

Epidemics and Pandemics: Covid-19 and the ‘‘Drop of Honey Effect’’