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Purpose: The main aim of this study is to examine the influence of service quality (HEdPERF Model) on student satisfaction with motivation as moderating variable. Design/Methodology/Approach: The sample consists of 210 non-traditional students from the post graduate program of Mercu Buana University Jakarta, from 6 Master’s degree programs. The technique of data analysis used to test the hypotheses models were Structural Equation Model (SEM) with Linear Structural Model (LISREL) version 8.80. Findings: The result of all hypotheses testing showed the empirical data to be fitted quite well. The structural relationship between the variables may be summarized as follows: (1) There is a positive and significant influence of academic aspect on student satisfaction with motivation as moderating variable; (2) There is no influence of non-academic aspect on student satisfaction with motivation as moderating variable; (3) There is a positive and significant influence of access on student satisfaction with motivation as moderating variable; (4) There is a positive and significant influence of program issue on student satisfaction with motivation as moderating variable; (5) There is no influence of reputation on student satisfaction with motivation as moderating variable. Practical implications: Since the academic aspect, non-academic aspect, access, program issue, reputation and motivation simultaneously influence student satisfaction the results of the study can be used accordingly. Originality/Value: The article proposed certain issues for the universities to improve programs such as quality, variability, structure, delivery of teaching and flexibility of time.

Analysis Service on Student Satisfaction with Motivation as Moderating Variable