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In the context of aligning South Eastern European countries to the EU requirements, the aim of this paper is to provide solutions for improving the relationship between the market of higher education services and labour market in Romania.For achieving this aim, a quantitative marketing research was developed regarding the economist students’ opinions on the training level provided by higher education institutions for labour market integration. The research sample includes 1683 students from 9 representative Romanian universities.Research objectives were to quantify the economist students’ interest in being employed during the study period, the type of knowledge provided by higher education institutions, the essential skills and competences to be acquired during college study.

Improving the Relationship between Higher Education Institutions and Business Environment in South-Eastern Europe: A Case Study