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The purpose of the article is to analyze the system of personnel evaluation and management at the agricultural enterprise, as well as to improve the evaluation of the personnel management system of the researched enterprise. The subject of the research is the process of improving the system of personnel evaluation at the enterprise and the development of recommendations on methods of selection and retention of personnel at the researched enterprise. The method of analysis, synthesis, generalization, systematization is used in the article. The analysis and assessment of the existing personnel management system at the agricultural enterprise is carried out, namely the management system is studied; the analysis of economic indicators of efficiency of activity of the organization is carried out; personnel policy is analyzed; the composition of personnel efficiency at the enterprise is estimated; Personnel policy is analyzed and problems in the personnel management system are revealed (the main problems are the lack of personnel reserve and material and intangible incentives for employees of the enterprise). It was also proposed the most effective measures to improve the evaluation system of personnel management, to eliminate problems in this system through the introduction of the method of 360o certification. The analysis revealed a number of problems in the system of organization, selection, evaluation and management of personnel, which proves the need for innovation. The introduction of this change is profitable and justified.

IMPROVEMENT OF ASSESSMENT OF THE PERSONNEL MANAGEMENT SYSTEM AT THE AGRICULTURAL ENTERPRISE