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. The factors of the environment of the functioning of agricultural enterprises and their specific impact on the management of the use of land resources of agricultural enterprises have become the subject of the study. Purpose. The article aims to highlight theoretical and methodological aspects of the study of opportunities and threats in managing the use of land resources of agricultural enterprises and the practical implementation of the proposed approach. While achieving the goal of the research the following tasks should be fulfilled: to define the main factors of the external and internal environment that influence the effective use of land resources of agricultural enterprises; to determine the nature and extent of the influence of such factors on the management of the use of agricultural enterprises; to determine the relationship between the investigated factors; to define prospects for strategic management of land use of agricultural enterprises. Method (methodology). The methods of theoretical substantiation, method of questionnaire survey, method of comparison, graphical and tabular method have been used in this research. The use of the SWOT analysis method allowed investigating the influence of the main characteristics of the considered factors of the external and internal environment of the functioning of agricultural enterprises on the management of the use of land resources of such enterprises. Results. The complex of factors of external (macro-, micro-level) and internal environment of functioning of agricultural enterprises has been determined. Using the questionnaire survey of agricultural enterprises, the degree of influence of the investigated factors on the management of the use of land resources of agricultural enterprises has been determined. The most important positive and negative characteristics of the investigated factors have been determined. It allowed carrying out a SWOT analysis of the activities of agricultural enterprises and the use of their land resources. Based on the SWOT analysis, a comparison of strengths, capabilities, weaknesses and capabilities, as well as weaknesses and threats has been done. It made it possible to identify comparative advantages, challenges and risks of agricultural enterprises in general, and, in particular, management of the use of land resources of agricultural enterprises. Such results are the basis for determining possible scenarios for land management, making the best decision on further management of land use of agricultural enterprises, aimed at increasing the efficiency of such use. It will provide the implementation of strategic management of land use in the general strategy of agricultural enterprises development. Berezhnytska, G. (2019). Research of opportunities and threats of use of land resources of agricultural enterprises. Economic analysis, 29 (1), 170-177.

RESEARCH OF OPPORTUNITIES AND THREATS OF USE OF LAND RESOURCES OF AGRICULTURAL ENTERPRISES