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. The results of the research of the social and economic preconditions and perspectives for the services market development of Ternopil city public transport are presented in this article. The population dynamics, migration level, wage level, household composition, household expenditure structure etc. are investigated here. The perspective of transport services monetization in view of the amount spent on the provision of urban public transport in Ternopil is analysed. Purpose. The article aims to identify social and economic preconditions and directions of development of the market of urban public transport services on the example of Ternopil region. Method (methodology). The results of evaluation of quality of urban public transport services which are carried out on the basis of personal interview and statistical review are presented in the article. Results. The survey has investigated the slow dynamics of social and economic indicators of development of Ternopil region through the prism of transport services consumption. The innovative state of urban transport in Ternopil city has been determined as satisfactory one. It has been proved that the monetization of transport services in Ternopil region does not have sufficient financial resources. It has been substantiated that strategic vectors of urban public transport should be based on the creative implementation of European experience and a harmonious combination of economic, environmental and social aspects. The results of the study can be used by scientists and graduate students in the field of public administration, marketing and management, managers of public transport enterprises.

SOCIAL AND ECONOMIC PRECONDITIONS AND PERSPECTIVES OF THE SERVICES MARKET DEVELOPMENT OF TERNOPIL CITY PUBLIC TRANSPORT