English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

In 2008-2018, the Polish market of young readers’ books was subject to various fluctuations related to economic determinants, demography and changing cultural trends or fashions. The dynamics of sales was determined by best-selling fantasy series coming mainly from the Anglo-Saxon literature. Although Harry Potter was not followed by an equally successful novel cycle, the main elements of its marketing strategy have been duplicated and continued. An important reinforcement of the message was the screening of a particular plot, and thus its multiplication in various media channels. Fantasy themes often referring to the elements of horror, Gothic novels, and even dystopian thrillers dominated. Generic syncretism and even various formal experiments in the spirit of deconstruction have become characteristic of the contemporary youth book market. In contrast, the list of awards of the Polish section of the IBBY stands in opposition to this trend, which promoted, in the overwhelming majority, novels of morals nature, addressing difficult and controversial problems of adolescence, interpersonal relationships, otherness, etc. In this context, we can observe a change in the values promoted and a transition from an educative normative system to glorifying freedom and tolerance towards a wide range of behaviors and attitudes.

Youth Literature on the Polish Publishing Market in 2008-2018 (Trends, Currents, Phenomena)