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Flooding remains a common environmental hazard worldwide, causing some of the most devastating  natural  disasters  of  the  last  century.  This  is  why  understanding  public  perception hasbecome  such  an  important  topic  for  policy  makers  concerned  with  flood  risk  management.This  study  investigated  public  perception  of  flooding  events  through  analysis  of  risk  communi-cation for Thailand’s flood crisis in 2011. An online questionnaire was electronically distributed toresidents potentially affected by flooding in Bangkok. Results from 437 returned surveys indi-cate that Thai residents tend to display both cognitive and affective biases in their perceptions of flood risk. The majority of respondents believed the great flood of Thailand 2011 was directly caused by government  mismanagement and  negative impacts  of climate  variability. These  biases  mightoccur  because  of  difficulty  in  evaluating  flood  probability  and  lack  of  adequate  information. Floods and related topics mainly evoked feelings of stress, anxiety, boredom, powerlessness andfear. The majority of Thai respondents distrusted any informationprovided by the central govern-ment,while rumors and misinformation could have affected public perceptions and responses tothe flood. The general failure of preventive action and poor risk communication have been reported.  Further implications  (i.e.  Cognitive-Affective  Interference  in  Protective  Anticipatory Adaptation; CAIPAAmodel) and further recommendations are discussed.

Perception and Communication of Flood Risk: Lessons Learned about Thailand’s Flood Crisis of 2011