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O artigo estuda a identidade cultural da cidade de Sao Paulo, assumindo-a como dinâmica e aberta, nao fixa e nao permanente, caracterizada pela multiplicidade. Para captar tais identidades, sem referenciais estaveis, analisou-se sua narrativa identitaria, o que permitiu captar como a cidade e imaginada, revelando suas multiplas identidades. Na perspectiva historica, a identidade cultural da cidade foi vinculada a velocidade, ao trabalho e ao progresso. Porem, em Sao Paulo nas ultimas decadas, o entretenimento vem ganhando relevância economica, espaco nos meios de comunicacao, e importante empreendimento economico, meio de sua promocao turistica, por fim, compondo sua narrativa identitaria, sendo considerado, no tempo presente, como mais um elemento da identidade cultural da cidade de Sao Paulo. The Historical, Cultural Identity of Sao Paulo Through its Narrative Identity: The City of Work and Entertainment The article addresses the cultural identity of the city of Sao Paulo, assuming it is dynamic and open, not fixed and not permanent, characterized by its multiplicity. In order to grasp the city's multiple identities, and in view of the absence of solid references, this study analyzed its narrative identity, which allow us to grasp how the city is imagined, thus revealing its multiple identities. In a historical perspective, the city's identity has been linked to speed, work, and progress. However, entertainment in Sao Paulo has been gaining economic relevance and space in the media over the past decades, and it has become an important economic enterprise and a means to promote tourism in the city, composing the city’s identitarian narrative and might even be considered an extra element comprising the cultural identity of the city of Sao Paulo nowadays.

A Identidade Histórico Cultural de São Paulo por Meio de sua Narrativa Identitária