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espanolEste articulo analiza la influencia de las tapas de los dos principales diarios del pais -con tiraje nacional- El Tiempo y El Espectador en la practica politica de Juan Manuel Santos (Partido Social de la Unidad Nacional) y Oscar Ivan Zuluaga (Partido Centro Democratico) ambos candidatos a la eleccion presidencial colombiana que pasaron a segunda vuelta en 2014.Trataremos de estudiar desde una perspectiva sociosemiotica, las relaciones que se establecen entre los politicos, los medios y los lectores. EnglishThis article analyzes the influence of El Tiempo and El Espectador , the two mains colombian's newspapers. The front pages shows the political practice of the two candidates for the Colombian presidential election went to the second round in 2014, Juan Manuel Santos ( president-candidate of the Social party of National Unity) and Oscar Ivan Zuluaga (candidate for Democratic Centre party).The purpose of this article is explore, from sociosemiotics perspective, the relations established between politicians, media and readers.

Las elecciones presidenciales colombianas de 2014. Un analisis de cobertura de los periodicos nacionales.