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1. Associate Professor/Chairman, Center for Media and Communication Studies, University of Gujra, Punjab, Pakistan 2. Lecturer, Center for Media and Communication Studies, University of Gujrat, Punjab, Pakistan 3. Assistant Professor, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan PAPER INFO ABSTRACT Received: July 11, 2020 Accepted: September 05, 2020 Online: September 30, 2020 This study investigates the impact of social media with Smartphones on youngsters through survey by using questionnaire as a tool of data collection. The audience was 200 male and female (married/unmarried) youngsters, age 18 to 30 years old and simple random sampling technique used to select sample unit. 100% respondents filled the questionnaire. The data was analyzed using descriptive statistical tool to test the hypothesis. The finding indicates that use of social media apps in Smartphone have both positive and negative impact on youngsters. Face book is the most favorite social media app of youngsters and majority of youngsters use social apps in Smartphone for entertainment purpose. Large scale of respondent said that social apps in Smartphone playing a key role to get awareness about latest fashion and for seeking job opportunity. This study also found that youngsters facing major problem in the use of social media apps in Smartphone is social isolation and losing companionship

Social Media with Smartphones in Pakistan: A Study of Impacts on Youngsters in South Punjab