English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Zendy Pro

Presents the zaia usage as premium feature

ZAIA

Presents AI Discovery search usage as a premium feature

AI Discovery

Presents AI Discovery explain and summary usage as a premium feature

Content Analysis

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Presents the pdf analysis as premium feature

PDF Analysis

1500 Top-up

3000 Top-up

Zendy Basic

2500 Top-up

Zendy Unlimited

Presents the access of premium content as premium feature

Premium Content

The objective of the present research is evaluating the effect of the brand equity on the repurchase intention by mediation of the brand attractiveness and brand trust. The present research is applied and descriptive- survey. The population of this study include 188 staff of Iran insurance company in Hamedan city. The volume of sample considering the Morgan table equals to 127 people. The sampling method is simple random method. Data gathering tool is standard questionnaire. The conformity factor analysis method was used in order to validity examination. The Cronbach’s alpha was used for reliability evaluation LIZREL Software was used for date analysis of the structural equations modeling. the obtained results indicated that the brand equity, the brand attractiveness and brand trust have a positive and significant effect on the repurchase intention of Iran insurance company of Hamedan.

ecorfan journal mexico

Investigation of the effect of the brand equity on the repurchase intention by mediation of the brand attractiveness and brand trust

pdf-texts/10.35429_ejm.2019.23.10.19.33.txt