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The paper discusses behaviour modification techniques as a mean of addressing the negative behaviour exhibited by pupils in primary schools. In an attempt to discuss the techniques; the paper discuss the meaning of behaviour and its types; effective teaching, teacher’s effectiveness and efficiency, factors influential to teacher’s effectiveness and effective learning were discussed. Finally, the paper recommended that authorities should be organizing seminars, workshops and conferences for teachers and parents on how to bring up their children appropriately among others.

REVITALIZING BEHAVIOUR MODIFICATION TECHNIQUES FOR EFFECTIVE TEACHING/LEARNING IN PRIMARY SCHOOLS IN NIGERIA