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Ecuador is a country with a wide variety of food products with high nutritional and sensory value that according to data from state agencies has a growing population orientation towards health care, well-being, ecological care and active lifestyles, which suggests the existence of great potential in the market for dehydrated foods such as healthy snacks of various fruits, pastries, herbal tea for infusions, specimens, cooking condiments, raw material for the preparation of other foodstuffs among others, as a result of which He carried out the present investigation to design an investment project dedicated to the production and commercialization of dehydrated foods with high penetration in the Cuenca market. The research was applied, non-experimental and cross-sectional, achieved by applying fuzzy logic as a financial evaluation tool, which allowed optimizing the allocation of resources by increasing profitability.

La lógica difusa como herramienta de evaluación financiera de proyectos de inversión