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The objective of the research was to analyze the management of creative learning through the Powtoon Tool in order to propose didactic strategies aimed at the language and literature students belonging to “Eloy Alfaro” General Educational Unit located in Chone Canton of Ecuador. It was based on the quantitative approach with descriptive typology. The design of the didactic strategies presented to the teachers, allow passing to a second phase of research where such proposal is applied under the approach of learning by doing, a situation that will allow teachers to experiment on themselves. Didactic strategies based on the Powtoon tool were proposed, enabling teachers to approach a pedagogical vision in order to promote creative learning in students, a process that generates reflection, analysis, understanding, and the creation of new ideas for providing answers to the various social concerns projected from the global world.

Gestión de aprendizaje creativo mediante la Herramienta Powtoon en estudiantes de lengua y literatura