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The pandemic drastically affected the decline of the economy of each country, so that companies face various operational and strategy risks, thus developing the realization and application of a strategic plan, making companies must innovate to survive and remain competitive. This article seeks to know to what extent the pandemic affected the microenterprise, together with the administrative guidelines used to cope with the crisis presented. The applied methodology was descriptive, analyzing the various situations presented where it is detailed from the most general to the specific. It was evidenced that innovation was fundamental in the micro-enterprise during the health crisis, thus a new administrative experience to be applied. The development of a strategic plan will allow the administrator to direct with excellence.

La pandemia COVID- 19 en la micro empresa: Emprendimiento e Innovación