English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This study aims to determine the implications of Customer Relationship Marketing and Digital Marketing for consumer satisfaction at PT Gapura Angkasa JOUMPA Denpasar. The number of samples used was 68 people. The data used are primary data and secondary data with data collection techniques using a questionnaire. Data were analyzed descriptively quantitatively with SPSS 23.0 The results showed that partially 45.1% Customer Relationship Marketing (X1) had positive and significant implications for Consumer Satisfaction (Y) and 14% Digital Marketing (X2) had positive and significant implications for Consumer Satisfaction (Y). Simultaneously Customer Relationship Marketing (X1) and Digital Marketing (X2) have 59.1% implications for Consumer Satisfaction (Y) and 40.9% due to other factors outside the research model.

IMPLIKASI PENERAPAN CUSTOMER RELATIONSHIP MARKETING DAN DIGITAL MARKETING TERHADAP KEPUASAN KONSUMEN PADA PT GAPURA ANGKASA JOUMPA DENPASAR