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The retail investors in India is characterized by a tendency to avoid risk as they lack the mental readiness to absorb the shocks of the volatile capital market. Hence, to attract the surplus funds possessed by this sector into the capital market, intermediaries like mutual funds are required. Though apparently mutual funds were intended to cater to the needs of the retail investor, the stock market has not won investors’ confidence to attract a growing share of household’s financial savings. Today, more players are coming into the market and an average investor is unable to deploy the investment in the right direction. Thus, the study help the retail investors to make valued judgment in terms of deploying their savings to the capital market through mutual fund investment, interms of risk and satisfaction level.The study found that, investors with moderate risk tolerance level prefer to invest in mutual funds and return, marketability and liquidity are the most satisfying factors investor they look on.

Risk Tolerance and Satisfaction Level of Mutual Fund Retail Investors