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The purpose of this article is to analyze some parameters that permeate the relationship that advertising creates between company and consumer, taking in consideration the educational field. The pre-sale, sale and post-sale moments will be investigated. The peculiar needs that education brings to advertising will also be discussed, as well as the challenges and particularities of advertising for this field. This study deals with advertising in the digital age, perceiving how the digital revolution influences the advertising regarded to education and how these areas are intertwined to establish an appropriate link with a consumer will be the main commitment of this article. The subjective and practical processes of digital advertising aimed at a pedagogical area will be present in the discussion.

CAPITALISMO DA INFORMAÇÃO: A PROPAGANDA E O COMÉRCIO DO CONHECIMENTO NA ERA DIGITAL.