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The demand for high value designed products created across the future European landscape will require new educational talents working seamlessly across integrated analogue and digital platforms while responding to evolving cultural needs emerging through new behaviours (Assmann). As geopolitical changes accelerate in Europe, new opportunities and challenges are emerging in collaborating for a profitable “togetherness” (Sennett). With the help of a differentiated design landscape there is a need to focus on the following parameters to meet the future needs of innovation and design engineering: opportunities in the 4th industrial revolution for shared digitalized learning landscape standards; new design methods for cross cultural creativity and understanding, a higher level of integration between qualitative and quantitative approaches in design-engineering; redefining borders and correlations between design, engineering and creativity; knowledge sharing in non-hierarchical cross cultural learning; differentiating analogue and digital education skill bases in a connected European learning landscape to increase creative diversity.

EUROPEAN DRIVING RANGE – INNOVATIVE LANDSCAPES FOR A TANGIBLE, NON-HIERARCHICAL LEARNING SPACE WITHIN A MATERIAL AND IMMATERIAL TOGETHERNESS