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espanolEl objetivo inicial de la investigacion fue conocer los diferentes problemas a los que se enfrentan las pequenas empresas en el municipio de Arandas para sobrevivir en un mercado competitivo y cambiante; para lo cual se selecciono una muestra conveniente que cumpliera con las caracteristicas de “pequena empresa” en Mexico. Es importante puntualizar que la mayoria de las empresas alineadas al modelo de pequenas empresas, presentan similitudes en cuanto a su administracion, constitucion, financiamiento y gestion de decisiones; de ahi la importancia y pertinencia para describir incertidumbres exhibidas actualmente. Se disenaron estrategias generales que permiten orientar a las pequenas empresas para subsanar problemas que presentan en la actualidad, se analizaron y se enfocaron partiendo de sus aspectos positivos y negativos, que crearon areas de oportunidad; para esto se utilizo la tecnica FODA, que permite identificar los factores internos y externos que afectan el desempeno de las organizaciones, recurriendo a sus fortalezas, oportunidades, debilidades y amenazas, desde una perspectiva grupal. EnglishThe initial objective of this research was to know the different problems that small businesses face in the municipality of Arandas in order to survive in a competitive and changing market; a convenient sample was selected that fulfilled the characteristics in Mexico as "small business". It is important to point out that most of the companies aligned to the small business criteria have similarities in terms of their administration, constitution, financing and decision management; hence the importance and relevance to describe uncertainties currently exhibited. General strategies were designed to guide small businesses to solve problems currently present, these were analyzed and focused from their positive and negative aspects, creating opportunity areas; for this, the SWOT technique was used, which allows to identify the internal and external factors that affect the performance of the organizations, using their strengths, opportunities, weaknesses and threats from a group perspective.

Propuesta de estrategias de mejora basadas en análisis FODA en las pequeñas empresas de Arandas, Jalisco, México