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This article aimed to understand the importance of human capital training to improve the development of the activities developed and organizational competitiveness, having as its research locus the case of the Educational Development Program, with emphasis on the year 2008. How the founding theories of research used the perspective of learning organizations; the management of knowledge and human capital; corporate education and the fifth discipline.

EMPREENDEDORISMO ROSA: UM ESTUDO DE CASOS MÚLTIPLOS SOBRE O MODELO DE GESTÃO FEMININA