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The study was designed to find out the levels of customer satisfaction of Korean companies. Data was collected from a sample size of 100 users each of LG and Samsung products from Mumbai, a large Indian metropolitan city. The results show that a gap develops between the two when it comes to ease of use by customers. In overall service provided LG definitely scores over Samsung. 76% of LG’s existing customers and 66% of Samsung’s existing customers would like to buy the products of these companies in the future. The managers of Korean Companies should concentrate on improving on buying behaviour, demonstration provision, delivery of product, follow up of calls and service camps. The major contribution of the study is to strengthen the customer relationship management and their operations in India by Korean companies.

How do Korean Companies Manage Customer Relationship with Indian Customers?