Open AccessPENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN
Author(s) -
Hotma Napitupulu
Publication year - 2019
Publication title -
jurnal manajemen bisnis krisnadwipayana
Language(s) - English
Resource type - Journals
eISSN - 2579-7476
pISSN - 2338-4794
DOI - 10.35137/jmbk.v7i1.248
Subject(s) - customer satisfaction , product (mathematics) , business administration , linear regression , quality (philosophy) , descriptive statistics , mathematics , statistics , business , marketing , physics , geometry , quantum mechanics
This research is intended to examine the effect of price and product quality on customer satisfaction both partially and simultaneously at PT Sophie Paris Indonesia, Pondok Gede branch. The research method used is descriptive and verification research methods. Data was collected using the questionnaire method, and data analysis used was multiple linear regression analysis. The results showed that price, product quality and customer satisfaction.
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom