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Islam is used to consume food and beverages that are halal, holy and good. Consuming food and beverages that are lawful, sacred and good is obligatory. The halal of food and beverage products is realized in the form of halal certification and halal signs that accompany the product. This study aims to analyze: 1. halal label labels on purchasing decisions, 2. Effect of religiosity on purchasing decisions and 3. Religiosity can improve from a package. This research is quantitative research. The Population in this study were PTKIN S1 students from West Sumatera. 5% from each agency with a total sample of 2782. The results of the study obtained data on the level of religiosity of PTKIN students throughout West Sumatra in a high category. Being influencing the halal label on packaging purchasing decisions by students is 20.5%, the effect of prices on product packaging by students is 6.7% and religiosity on halal labels on the decision to purchase packaging products is 2.3%.

Pengaruh Label Halal Dimoderasi Religiusitas Terhadap Keputusan Pembelian Produk Kemasan Oleh Mahasiswa PTKIN Se-Sumatera Barat