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The hoteliers arrange a parcel of good arrangements. At the point when they are made accessible to the clients, the business will be put in a raised plane. In any case, in India, the general absence of worry for the client is very predominant. One needs to make a picture in the brains of the voyagers, to take them back to a similar inn whenever. The overall analysis has revealed that variables like Customer Satisfaction, Interaction with Customers, SWOT, Trained Personnel and Competitors Activities variables are signifi cant at fi ve percent and other variables like Quality Consciousness, Communication, Employee Morale Performance Monitoring, Customer Expectations and 24 Hours Security are signifi cant at one percent and remaining variables like Market Information, Quick Decisions, Adaptive on Market Needs, Sales Promotion, Technology Absorption, Membership in Association, Environmental Scanning, Generation and Dissemination, Achieving Public Image and Other Value Added Services are not signifi cant. The recommendations presented in the assessment will direct the issues of the hoteliers in the examination zone explicitly and all cabin business in India when all is said in done. Keyword: Quality Consciousness, Customer Satisfaction, Employee Morale, Performance Monitoring, Communication, and Technology Absorption Introduction The hotel industry and tourism are the two sides of a coin. Both go together, run together, walk together hand in hand will also get advancement. On the other hand, when there is lop sided development, both the industries will get affected. The hoteliers are providing a lot of marketing techniques to promote the industry. Some are easy, some are moderate, and some are diffi cult. But development will occur only when there is a provision of all good services to all users. The hotelier’s orient a lot of good provisions. When they are made available to the users, the industry will be placed in an elevated plane. The fi rst part of this chapter brings to light the various marked orientation concepts applied by the hoteliers to promote the tourism industry. Marketing the products is a common aim of any business man. When the goods, once produced for sales, are sold in the respective market at a high rate, the marketers are happy and get confi dence in the style or pattern or technique they use in sales. When all the goods are sold, they can withstand in the competitive market, as different types of competitions are prevailing in the markets. Many a time, it becomes impossible to sell all the goods produced by the business men. During these circumstances, they adopt different tactics of promotion of goods. It is a well-known fact that this selected industry is a service industry. These depend on selling services to hotel respondents.

A Study on Market Orientation Concepts of Hoteliers towards Development of Tourism and The Level of Satisfaction in Tamil Nadu