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In today’s modernized world everybody prefer to avail gold loan as it can be availed within the short durationfrom Banking institution and Non-Banking Financing institution where the preference to other credit was comparatively lesser as it consumes time.This research study is related to a comparative survey of the gold loan offered by Public sector Banks andNon-Banking Financing Companies in Madurai. This study is focused on the preference of the borrowers in availing the gold loan, the awareness level of borrowers about lending norms, factors in uencing borrowers to avail the gold loan, problems faced by the borrowers while availing gold loan and satisfaction level of borrowers towards Public sector Banks and Non-Banking Financing Companies in availing gold loan. An attempthas been made to collect information from 107 respondents from the borrowers of gold loan from Public sector Banks and Non-Banking Financing Companies in Madurai city. The data collected using an appropriate questionnaire were analyzed and interpreted using statistical techniques, and also the testing of the hypothesis was done, and conclusions arrived at whether the theories were accepted or rejected.

A Comparative Study on Gold Loan Offered by Public Sector Banks and Non-Banking Financing Companies, Madurai