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The phenomenon that occurs in Bima City today is the excessive purchase of goods, and there is no benefit. Their goal is to buy only to get satisfaction. Bima people choose to buy clothes only to be exhibited on social media and get recognition from others because of  trends. This research is new research, research on fashion trends that are always changing every year and fashion trends are still minimal researchers who study them, and researchers also add a hedonic lifestyle of the people of the City of Bima. This research uses a quantitative approach with 96 respondents. The contradiction coefficient results show a strong relationship between Fashion Trend and Hedonic Lifestyle Purchase Decisions. Hedonist Fashion and Lifestyle partially has a positive and significant influence on the purchase results, while the Hedonist Fashion and Lifestyle trend has a positive and significant effect on purchases

FASHION TRENDS AND HEDONIC LIFESTYLE TO WEARDS PURCHASE DECISION OF HIJAB DRESSES IN BIMA CITY