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Objective: to identify the publications and respective comments posted publicly on the social networks of the social platform (Facebook), which present themselves against vaccination. Method: exploratory documentary research, with a qualitative approach, carried out through the social platform (Facebook) on pages, groups and publications that contained the dissemination of false news about vaccines examining the content and characteristics of messages posted by news issuers and by participants from their respective groups of followers. Results: Two fanpage posts were selected to demonstrate the integration and acceptance of members regarding the material published on the page. From the analysis, two posting categories emerged: "False news about the relationship of the vaccine to the reduction of the Intelligence Quotient and its Dissemination in the Social Network" and "False News about the Effectiveness of Vaccines and their Dissemination". It was found that the false news disseminated on Facebook by supporters of the anti-vaccine movement, mainly aim to alert about the risks of vaccines to the health of children and people in general. Conclusion: It is suggested to emphasize the importance of vaccines in disease prevention and to warn of the false information that proliferates on the internet and on digital social networks. For this, health professionals, especially in primary health care, must adopt measures to captivate the population's adherence to vaccination in the community in general.

brazilian journal of development

MOVIMENTO ANTIVACINAÇÃO NO FACEBOOK®:UMA ANÁLISE CRÍTICA DA DISSEMINAÇÃO DE NOTÍCIAS FALSAS / ANTI-VACCINATION MOVEMENT ON FACEBOOK®: A CRITICAL ANALYSIS OF THE DISSEMINATION OF FALSE NEWS