Cesta Básica de Ponta Grossa: Compreendendo o comportamento de compra nas redes supermercadistas

This study aimed to investigate the buying behavior in the supermarkets of the inhabitants of Ponta Grossa city in Paraná. To meet the proposed objective, a field survey was carried out during 10 months at the city ́s bus terminals, where people were randomly selected to respond the questionnaires. A total of 2,126 responses were obtained. Data analysis was done using statistical methods and using the dBASE software from the SAEG program. The results showed that 5 supermarket chains dominate the market. Smaller ones survive when small stoppings is required. Trust is an important factor when choosing the place of purchase, as well as "proximity". This work can be an example of research to other cities that want to adopt such investigation, because it is fundamental for the economy to understand the behavior of the price of products, as well as the buying choices.