English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The purpose of this paper is to analyze how hybrid education has been explored in higher education, especially in business education. Based on a bibliographic research on hybrid education in higher education, a systematic literature review was conducted in three databases of academic-scientific publications, focusing on business education. In the analysis of the results the technique used was bibliographic and of qualitative approach. As results it was observed the valorization of the hybrid teaching as for an effective learning compared to the online one and the personalization of the educative process; initial resistance of teachers, despite their fundamental role in learning, and the need for teacher training for hybrid practices; devaluation of hybrid education in its application in the first year of the undergraduate course; difficulties in metrics for program evaluation; technology as a transition tool to promote learning. As it is a systematic review, therefore judicious, no other possible academic publications that could contribute to the theme and data analysis were evaluated. This study contributes to the systematization of scientific knowledge in the management area and demonstrates the importance of hybrid methodology for both academic and corporate education.

APRENDIZAGEM HÍBRIDA E O ENSINO DE ADMINISTRAÇÃO: TENDÊNCIA OU ESTRATÉGIA? / BLENDED LEARNING AND MANAGEMENT EDUCATION: TREND OR STRATEGY?