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The publication defines the role of public libraries in modern information space. Noted that modern libraries need a model of governance that would provide the opportunity to meet the information needs of consumers. The fulfilment of these conditions will not only solve the problem of the reform of the library but also create a basis for the development and implementation of systemic innovations in library institutions of the country. A comprehensive study of outreach activities in public libraries of Ukraine becomes in modern conditions is important and necessary, because it affects the search for new forms and methods that will identify the most promising measures that would meet the new needs and requirements. The communicative event is the leading direction of the modern library and is perceived as an important component of their social and cultural activities. The organization and carrying out communication activities in the library is an effective tool for overcoming communication problems and aimed at the establishment and the establishment of communication links between the "librarian - user", "user - information", "user - user", with the aim to developing means of internal and external information relations; the formation instituting and application not instituting channels of interpersonal communication and knowledge sharing. The peculiarities of organization of communicative activities as public libraries, in particular on the example of Central city. V. G. Korolenko, doctor of Mariupol in the conditions of reforming librarianship. Stressed that the Central city. V. G. Korolenko is a modern informational, recreational centre for the local community, as well as a methodological centre for all libraries of the city. Considered the basis of the types of communicative activities in Central city. V. G. Korolenko based on analytical materials and the official website of the library, namely the opening of the city Museum of literature, the Internet centre, the Point of the European information, club activities of interest for various category and the population of miles. Noted that along with the official site in a network the Internet the library staff to inform users actively use social networking and Internet blog. This type of communication allows you to establish informal contact with users and promote libraries as information, cultural, educational, recreational, public agencies in providing required information to various segments of the population. Outlined perspective directions of development of communicative vectors in library-information activities on the principle of users ' information needs in the information society.

Organization of communicative events in public libraries of Ukraine (on the example of CMB named after V.G. Korolenko)