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The article considers the youth subculture from the position of its place in the cultural and educational environment on the example of universities in Tyumen. The authors concluded that the concept of subculture accumulates a certain system of values and attitudes inherent in this or that isolated social community, as well as their ways of behavior and life styles. In the process of analysis it was determined that there was a positive attitude towards youth subcultures in universities. At the same time, the educational environment of universities is not always able to accept the diversity of youth subcultures. In this regard, the authors proposed some areas of interaction between universities and youth subcultures the introduction of trendy elective courses in the educational space, the development of technical creativity through the maker culture, strengthening the health of students through the introduction of sports subcultures, etc.

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The Study of the phenomenon of the youth subculture and its place in the cultural and educational environment of the Russian higher education institution