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This article points out some introductory considerations about fashion as a social phenomenon. Initially discussed as a aesthetic problem, we recover theoretical dialogues that will inscribe fashion as a sociological object and point to questions that are relevant to it from the end of the 19th century. From it incursion as an object of study in the human sciences to it approximations with art, these introductory notes aim to map prismatic visions about fashion that allow us to finally understand it categorical entry into another type of capitalism and the conformation of it expressions as an aesthetic-economic hybrid. For this, we discuss the issues of everyday life aesthetization and the artfashion duo as a marketing tool.

De um problema (estético) à uma economia (estética): notas introdutórias sobre a moda e suas fronteiras